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Craig, C.Samuel; Douglas, Susan P. (December 1996). "Responding to the challenges of global markets: Change, complexity, competition and conscience". The Columbia Journal of World Business. 31 (4): 6–18. doi:10.1016/s0022-5428(96)90028-9. ISSN0022-5428.
van der Lans, Ralf; Pieters, Rik; Wedel, Michel (September 2008). "Research Note—Competitive Brand Salience". Marketing Science. 27 (5): 922–931. doi:10.1287/mksc.1070.0327. ISSN0732-2399.