Search advertising (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Search advertising" in English language version.

refsWebsite

Global rank English rank

207^th place

136^th place

1stayhungrymarketing.nl

low place

low place

703^rd place

501^st place

1ecommercetimes.com

low place

low place

low place

low place

1computerworld.com.au

low place

low place

5,701^st place

4,384^th place

2^nd place

2^nd place

1searchengineland.com

7,076^th place

4,822^nd place

1support.google.com

1,091^st place

936^th place

computerworld.com.au

New Web metric likely to hurt Google, help YouTube Nielsen/NetRatings to use total time spent by users of a site as its primary measurement metric, by Heather Havenstein, Computerworld, July 10, 2007.

doi.org

Rosso, Mark; Jansen, Bernard (Jim) (August 2010), "Brand Names as Keywords in Sponsored Search Advertising", Communications of the Association for Information Systems, 27 (1): 81–98, doi:10.17705/1CAIS.02706

ecommercetimes.com

Search Advertising Campaign Management, E-Commerce Times, June 27, 2007.

iab.net

Click Measurement Guidelines, Version 1.0, May 12, 2009

psu.edu

faculty.ist.psu.edu

Jansen, B. J. and Mullen, T. (2008) Sponsored search: An overview of the concept, history, and technology, International Journal of Electronic Business. 6(2), 114 – 131.
Jansen, B. J., Liu, Z., and Simon, Z. (2013) The Effect of Ad Rank on Performance of Keyword Advertising Campaigns. Journal of the American Society for Information Science and Technology, 64(10), 2115-2132.

searchengineland.com

Marvin, Ginny (May 2015), Should You Bid On Brand Terms? Bing Ads Releases Studies On Retail And Travel Brands

slashdot.org

New Web Metric Likely To Hurt Google, Slashdot, Monday July 09, 2007.

ssrn.com

David O. Klein & Joshua R. Wueller, Trademark Enforcement and Internet Search Advertising: A Regulatory Risk for Brand Owners, IP Litigator, Nov./Dec. 2016.

stayhungrymarketing.nl

Anne, Hatie (7 October 2014). "Centre for Effective Internet Marketing". Stay Hungry Marketing (in Dutch). Retrieved 30 November 2016.

support.google.com

"Set up Site Search".