Locke (1700) uses the Greek word "σημιωτική" [sic] in the 4th edition of his Essay concerning Human Understanding (p. 437). He notably writes both (a) "σημιωτικὴ" and (b) "Σημιωτική": when term (a) is followed by any kind of punctuation mark, it takes the form (b). In Chapter XX, titled "Division of the Sciences," which concludes the 1st edition of Locke's Essay (1689/1690), Locke introduces "σημιωτική" in § 4 as his proposed name synonymous with "the Doctrine of Signs" for the development of the future study of the ubiquitous role of signs within human awareness. In the 4th edition of Locke's Essay (1700), a new Chapter XIX, titled "Of Enthusiasm," is inserted into Book IV. As result, Chapter XX of the 1st edition becomes Chapter XXI for all subsequent editions. It is an important fact that Locke's proposal for the development of semiotics, with three passing exceptions as "asides" in the writings of Berkeley, Leibniz, and Condillac, "is met with a resounding silence that lasts as long as modernity itself. Even Locke's devoted late modern editor, Alexander Campbell Fraser, dismisses out of hand 'this crude and superficial scheme of Locke'" Deely adds "Locke's modest proposal subversive of the way of ideas, its reception, and its bearing on the resolution of an ancient and a modern controversy in logic." In the Oxford University Press critical edition (1975), prepared and introduced by Peter Harold Nidditch, Nidditch tells us, in his "Foreword," that he presents us with "a complete, critically established, and unmodernized text that aims at being historically faithful to Locke's final intentions";: vii that "the present text is based on the original fourth edition of the Essay;: xxv and that "readings in the other early authorized editions are adopted, in appropriate form, where necessary, and recorded otherwise in the textual notes.": xxv The term "σημιωτική" appears in that 4th edition (1700), the last published (but not the last prepared) within Locke's lifetime, with exactly the spelling and final accent found in the 1st edition. Yet if we turn to (the final) chapter XXI of the Oxford edition (1975, p. 720), we find not "σημιωτικὴ" but rather do we find substituted the "σημειωτικὴ" spelling (and with final accent reversed). Note that in Modern Greek and in some systems for pronouncing classical Greek, "σημιωτική" and "σημειωτική" are pronounced the same.
See Peirce, excerpt from a letter to William James, March 14, 1909, Collected Papers v. 8, paragraph 314. Also see under relevant entries in the Commens Dictionary of Peirce's Terms. On coincidence of actual opinion with final opinion, see MS 218, transcription at Arisbe, and appearing in Writings of Charles S. Peirce v. 3, p. 79.
Shackell, Cameron, and Laurianne Sitbon. 2018. "Cognitive Externalities and HCI: Towards the Recognition and Protection of Cognitive Rights." Pp. 1–10 in Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems – CHI '18. Montreal: ACM Press. doi:10.1145/3170427.3188405. ISBN978-1-4503-5621-3.
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Brannen, Mary Yoko (2004). "When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness". Academy of Management Review. 29 (4): 593–616. doi:10.5465/amr.2004.14497613. JSTOR20159073.
Thurlow, Crispin; Aiello, Giorgia (2016). "National pride, global capital: A social semiotic analysis of transnational visual branding in the airline industry". Visual Communication. 6 (3): 305. doi:10.1177/1470357207081002. S2CID145395587.
Dewey, John (1946). "Peirce's Theory of Linguistic Signs, Thought, and Meaning". The Journal of Philosophy. 43 (4): 85–95. doi:10.2307/2019493. JSTOR2019493.
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See Peirce, excerpt from a letter to William James, March 14, 1909, Collected Papers v. 8, paragraph 314. Also see under relevant entries in the Commens Dictionary of Peirce's Terms. On coincidence of actual opinion with final opinion, see MS 218, transcription at Arisbe, and appearing in Writings of Charles S. Peirce v. 3, p. 79.
He spelt it "semiotic" and "semeiotic." See under "Semeiotic [etc.] in the Commens Dictionary of Peirce's Terms.
Alden, Dana L; Steenkamp, Jan-Benedict E. M; Batra, Rajeev (1999). "Brand Positioning Through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture". Journal of Marketing. 63 (1): 75–87. doi:10.2307/1252002. JSTOR1252002.
Beeman, William O (1981). "Why Do They Laugh? An Interactional Approach to Humor in Traditional Iranian Improvisatory Theater: Performance and Its Effects". The Journal of American Folklore. 94 (374): 506–526. doi:10.2307/540503. JSTOR540503.
Brannen, Mary Yoko (2004). "When Mickey Loses Face: Recontextualization, Semantic Fit, and the Semiotics of Foreignness". Academy of Management Review. 29 (4): 593–616. doi:10.5465/amr.2004.14497613. JSTOR20159073.
Dewey, John (1946). "Peirce's Theory of Linguistic Signs, Thought, and Meaning". The Journal of Philosophy. 43 (4): 85–95. doi:10.2307/2019493. JSTOR2019493.
Thurlow, Crispin; Aiello, Giorgia (2016). "National pride, global capital: A social semiotic analysis of transnational visual branding in the airline industry". Visual Communication. 6 (3): 305. doi:10.1177/1470357207081002. S2CID145395587.
Atkin, Albert (2023), "Peirce's Theory of Signs", in Zalta, Edward N.; Nodelman, Uri (eds.), The Stanford Encyclopedia of Philosophy (Spring 2023 ed.), Metaphysics Research Lab, Stanford University, retrieved 2023-03-21