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Beard, Fred K. (2017). "The Ancient History of Advertising: Insights and Implications for Practitioners". Journal of Advertising Research. 57 (3): 239–244. doi:10.2501/JAR-2017-033. S2CID168647966.
Eckhardt, Giana M.; Bengtsson, Anders (2009). "A Brief History of Branding in China". Journal of Macromarketing. 30 (3): 210–221. doi:10.1177/0276146709352219. S2CID154558621.