Analysis of information sources in references of the Wikipedia article "Smith & Wesson M&P15" in English language version.
The entire M&P product line has been a tremendous success. These products were designed to cross multiple markets including military, law enforcement, and consumer, and they are hitting their mark in a big way.
We are entering the $1 billion market for long guns...We believe the features of these tactical rifles make them strong contenders in the military and law enforcement markets. We also believe that our M&P rifle series fills a tremendous gap in the marketplace by delivering high-quality, feature-rich tactical rifles that will be readily available in commercial channels.