Societal marketing (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Societal marketing" in English language version.

refsWebsite
Global rank English rank
2nd place
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low place
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1st place
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blackwellreference.com

doi.org

  • Elliot, G.R., "The Marketing Concept: Necessary but sufficient? An environmental view," European Journal of Marketing, Vol. 24, No. 8, pp.23-30, https://doi.org/10.1108/EUM0000000000612
  • Kaplan, Andreas (2014). "Andreas Kaplan: European Management and European Business Schools: Insights from the History of Business Schools". European Management Journal. 32 (4): 529–534. doi:10.1016/j.emj.2014.03.006.
  • Crane, A. and Desmond, J., "Societal marketing and morality", European Journal of Marketing, Vol. 36, No. 5/6, pp548-569, https://doi.org/10.1108/03090560210423014

startupstrings.com

web.archive.org