Sports marketing (English Wikipedia)

Business dictionary.com (5 November 2010). "Event marketing" [Definicion de marketing de un evento]. Bisnessdictionary.com. Retrieved 5 November 2010. {{cite web}}: |author= has generic name (help)

campaignlive.co.uk

"What you need to know about sports marketing in 2017 and beyond". campaignlive.co.uk. Retrieved 19 April 2018.

clickz.com

"Louisville Slugger Lifts Facebook Chatter by 834%". Clickz. 9 November 2011.

doi.org

Shank, Matthew D.; Lyberger, Mark R. (9 December 2014). Sports Marketing: A Strategic Perspective (5 ed.). London: Routledge. doi:10.4324/9781315794082. ISBN 978-1-315-79408-2.
Dwyer, B., Mudrick, M., Greenhalgh, G. P., LeCrom, C. W., & Drayer, J. (2015). "The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team". Sport Management Review. 18 (4): 570–582. doi:10.1016/j.smr.2015.01.001.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Funk, D. C., & James, J. (2001). "The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport". Sport Management Review. 4 (2): 119–150. doi:10.1016/s1441-3523(01)70072-1.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Dwyer, B., Greenhalgh, G. P., & LeCrom, C. W. (2015). "Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism". Journal of Sport Management. 2 (9): 642–656. doi:10.1123/JSM.2014-0201.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Wann, D. L. (2006). "Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model". Group Dynamics: Theory, Research, and Practice. 10 (4): 272–296. doi:10.1037/1089-2699.10.4.272.
Simmons, J. M., Greenwell, T. C., Thorn, D. F., Hambrick, M. E., & Greenhalgh, G. (2013). "Consumption of niche sports: Understanding which product attributes predict consumption across different levels of team identification". International Journal of Sport Management and Marketing. 13 (3–4): 239–256. doi:10.1504/ijsmm.2013.059723.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Greenwell, T. C., Greenhalgh, G., & Stover, N. (2013). "Understanding Spectator Expectations: An analysis of niche sports". International Journal of Sport Management and Marketing. 13 (3–4): 144. doi:10.1504/IJSMM.2013.059720.{{cite journal}}: CS1 maint: multiple names: authors list (link)
Greenhalgh, G. P., & Greenwell, T. C. (2013). "Professional niche sports sponsorship: An investigation of sponsorship selection criteria". International Journal of Sports Marketing and Sponsorship. 14 (2): 2–19. doi:10.1108/ijsms-14-02-2013-b002.{{cite journal}}: CS1 maint: multiple names: authors list (link)
S. Mason, D. (1999). "What is the sports product and who buys it? The marketing of professional sports leagues". European Journal of Marketing. 33 (3–4): 402–419. doi:10.1108/03090569910253251.
Perrault, Evan K. (1 September 2016). "Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators". International Journal of Sport Communication. 9 (3): 321–339. doi:10.1123/ijsc.2016-0011. ISSN 1936-3915.
Sheth, Jagdish N. (December 2002). "The future of relationship marketing". Journal of Services Marketing. 16 (7): 590–592. doi:10.1108/08876040210447324.
Yu, K; Trail, G (2011). "A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach". Journal of Sport Management. 25 (1): 57–69. doi:10.1123/jsm.25.1.57.
Abeza, G; O'Reilly, N; Reid, I (2013). "Relationship Marketing and Social Media in Sport'". International Journal of Sport Communication. 6 (2): 120–142. doi:10.1123/ijsc.6.2.120.
Drury, Glen (4 January 2008). "Opinion piece: Social media: Should marketers engage and how can it be done effectively?". Journal of Direct, Data and Digital Marketing Practice. 9 (3): 274–277. doi:10.1057/palgrave.dddmp.4350096.
Mangold, C; Faulds, D (2009). "Social media: The new hybrid element of the promotion mix". Business Horizons. 52 (4): 357–365. doi:10.1016/j.bushor.2009.03.002.
Williams, J; Chinn, S.J. (2010). "Meeting relationship-marketing goals through social media: A conceptual model for sport marketers". International Journal of Sport Communication. 3 (4): 422–437. doi:10.1123/ijsc.3.4.422.
Askool, S; Nakata, K (2011). "A conceptual model for acceptance of social CRM systems based on a scoping study". AI & Society. 26 (3): 205–220. doi:10.1007/s00146-010-0311-5. S2CID 9669412.
Woodcock, N; Broomfield, N; Downer, G; Starkey, M (2011). "The evolving data architecture of social customer relationship management". Journal of Direct, Data and Digital Marketing Practice. 12 (3): 249–266. doi:10.1057/dddmp.2010.45.

economist.com

"And the silver goes to ..." The Economist. 27 September 2011.

econstor.eu

Bühler, André; Nufer, Gerd; Rennhak, Carsten (2006). "The nature of sports marketing". Reutlinger Diskussionsbeiträge zu Marketing & Management (2006–06) – via EconStor.

estadao.com.br

esportes.estadao.com.br

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forbes.com

"8 lessons from sports marketing experts for brands and athletes resisting move to digital". Forbes.

hootsuite.com

blog.hootsuite.com

"Six top athletes using social media to dominate". March 2021.

johancruyffinstitute.com

"Nothing is impossible in sports marketing". Johan Cruyff Institute. 17 March 2015.
"The athlete as a social media marketing product". Johan Cruyff Institute. 23 November 2015.

latimes.com

"A clear winner in the Mayweather vs. Pacquiao bout? Watch brand Hublot". Los Angeles Times. 5 May 2015.

lsma.ro

Chirilă, Daniel; Chirilă, Mariana (26 May 2016). "THE NECESITY OF MARKETING IN INDIVIDUAL SPORTS OVERVIEW". Lucrări Științifice Management Agricol. 18 (2): 51. ISSN 2069-2307.

luismaram.com

blog.luismaram.com

Luis Maram (7 September 2010). "La NFL en Cinemex" [The NFL in Cinemex] (in Spanish). Luis Maram. Retrieved 5 November 2010.

opendorse.com

"Top 100 highest-paid athlete endorsers of 2015". 7 August 2015.

qz.com

"Adidas won the World Cup battle, but Nike is winning the soccer wars". 12 July 2014.

researchgate.net

Bühler, André; Nufer, Gerd; Rennhak, Carsten (1 January 2006). "The nature of sports marketing". Reutlinger Diskussionsbeiträge zu Marketing & Management (2006–06) – via ResearchGate.

rtrsports.co.uk

Riccardo Tafà (2019). "What are the advantages of sports sponsorships?". {{cite journal}}: Cite journal requires |journal= (help)

semanticscholar.org

api.semanticscholar.org

Askool, S; Nakata, K (2011). "A conceptual model for acceptance of social CRM systems based on a scoping study". AI & Society. 26 (3): 205–220. doi:10.1007/s00146-010-0311-5. S2CID 9669412.

sesponsorshipgroup.com

"A sponsored tweet from LeBron James valued at $140,000".

slazenger.com

store.slazenger.com

"About Us - Slazenger". store.slazenger.com. Retrieved 19 April 2018.

socialmediaelearning.co.uk

"6 advantages of using social media marketing for your business".

socialnsport.com

sportsbusinessdaily.com

"MLB pushes for united front to boost baseball". 23 March 2015.

taylorfrancis.com

Shank, Matthew D.; Lyberger, Mark R. (9 December 2014). Sports Marketing: A Strategic Perspective (5 ed.). London: Routledge. doi:10.4324/9781315794082. ISBN 978-1-315-79408-2.

theatlantic.com

Pinsker, Joe (31 May 2016). "The Pro Sports League With the Weirdest Team Names in the World". The Atlantic. Retrieved 27 May 2024.

thefieldsofgreen.com

"To increase participation, USGA promotes nine-hole golf". 22 July 2023.

venustrappedinmars.com

"The complete list of your favorite pro teams' Snapchat handles".

web.archive.org

"BNY Mellon and Cancer Research UK Boat Race sponsorship details" (PDF). bnymellon.com. Archived from the original (PDF) on 4 April 2016. Retrieved 19 April 2018.

westchesterhispano.net

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worldcat.org

Chirilă, Daniel; Chirilă, Mariana (26 May 2016). "THE NECESITY OF MARKETING IN INDIVIDUAL SPORTS OVERVIEW". Lucrări Științifice Management Agricol. 18 (2): 51. ISSN 2069-2307.
Perrault, Evan K. (1 September 2016). "Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators". International Journal of Sport Communication. 9 (3): 321–339. doi:10.1123/ijsc.2016-0011. ISSN 1936-3915.

wsj.com

"Nike reaches $252 million deal to extend sponsorship at Ohio State". Wall Street Journal. 16 January 2016.