Analysis of information sources in references of the Wikipedia article "Telephone numbers in the United Kingdom" in English language version.
the claim "Lo-call" was misleading, because calls to 0870 numbers were not charged at a low rate as implied.
we told Windsor Telecom to stop describing 0845 numbers as 'local rate'
We therefore concluded that the description of the '0845' number as a 'local rate' call was misleading.
We told Max TV not to describe calls to 0845 numbers as 'local rate' calls.
The Authority considered that the description "National Rate Calls" for an 0870 number was misleading and likely to confuse consumers. The Authority told the advertisers not to refer to 0870 numbers as 'national rate'. Marketing communications should also state that the price of calls originating from non-BT call providers varies.
Because most UK callers now paid more for calls to non-geographic 0870 numbers than for calls to geographic national destinations, we considered that the term "national rate" was inaccurate.
(we) ruled that the costs of making calls to such numbers (0870) should be stated in the ad.
The Committee of Advertising Practice (CAP) ... has told advertisers who quote 084 and 087 numbers ... that they must not describe calls to those numbers as being charged at 'local' or 'national' rate. ... On their introduction, calls to 084(5) numbers were charged at the BT standard local rate and those to 087(0) numbers were charged at BT standard national rate. Calls made from other phone companies were often more expensive. BT has abolished its standard rate for the majority of its customers, making the description of calls being charged at 'local' or 'national' rate meaningless for them.
{{cite web}}: CS1 maint: numeric names: authors list (link)01697 – Brampton should be 016977; not 01697
Only BT and Kingston Communications (Hull) are obliged to ensure that their customers can dial all numbers within the UK.
01697 – Brampton should be 016977; not 01697
the claim "Lo-call" was misleading, because calls to 0870 numbers were not charged at a low rate as implied.
we told Windsor Telecom to stop describing 0845 numbers as 'local rate'
We therefore concluded that the description of the '0845' number as a 'local rate' call was misleading.
We told Max TV not to describe calls to 0845 numbers as 'local rate' calls.
The Authority considered that the description "National Rate Calls" for an 0870 number was misleading and likely to confuse consumers. The Authority told the advertisers not to refer to 0870 numbers as 'national rate'. Marketing communications should also state that the price of calls originating from non-BT call providers varies.
Because most UK callers now paid more for calls to non-geographic 0870 numbers than for calls to geographic national destinations, we considered that the term "national rate" was inaccurate.
(we) ruled that the costs of making calls to such numbers (0870) should be stated in the ad.
The Committee of Advertising Practice (CAP) ... has told advertisers who quote 084 and 087 numbers ... that they must not describe calls to those numbers as being charged at 'local' or 'national' rate. ... On their introduction, calls to 084(5) numbers were charged at the BT standard local rate and those to 087(0) numbers were charged at BT standard national rate. Calls made from other phone companies were often more expensive. BT has abolished its standard rate for the majority of its customers, making the description of calls being charged at 'local' or 'national' rate meaningless for them.