Maresco, Peter A. (2004). "Mel Gibson's The Passion of the Christ: Market Segmentation, Mass Marketing and Promotion, and the Internet". Journal of Religion and Popular Culture. 8 (1): 2. doi:10.3138/jrpc.8.1.002. S2CID25346049.
Maresco, Peter A. (2004). "Mel Gibson's The Passion of the Christ: Market Segmentation, Mass Marketing and Promotion, and the Internet". Journal of Religion and Popular Culture. 8 (1): 2. doi:10.3138/jrpc.8.1.002. S2CID25346049.