Cults, Encyclopedia of Psychology. Dr. Arthur Deikman, clinical professor of psychiatry at the University of California at San Francisco, is one of many psychologists who has observed cultic behavior in many areas of society other than in extremist religious groups. In the introduction to his 1990 book, The Wrong Way Home: Uncovering the Patterns of Cult Behavior in American Society, Deikman asserted that "behavior similar to that which takes place in extreme cults takes place in all of us," and suggested that "the longing for parents persists into adulthood and results in cult behavior that pervades normal society."