Touchpoint (English Wikipedia)

Analysis of information sources in references of the Wikipedia article "Touchpoint" in English language version.

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proquest.com

  • Frampton, Paul (June 2015). "ABI/INFORM Complete". Campaign. Teddington. p. 25. ProQuest 1690756594.
  • Tranchina, Joey (June 2015). "Five Steps to Great Digital Customer Experiences". INSEAD Articles. ProQuest 1693336717.
  • "Coca-Cola Campaign Wins Connection Strategy Prize" (Press release). PR Newswire. November 2015. ProQuest 1729538992.

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  • Pessin, I; Weaver, K (October 2014). "Data2Decisions". Paid, Owned, Earned: Measuring POE complexity.
  • Noble, T (March 2016). "NeuroStrata". Neuroscience: Experiential measurement and touchpoint optimisation.
  • Bailey, P (April 2015). "MMR Research Worldwide". Marketing to the senses: A multisensory strategy to align the brand touchpoints.
  • Shobeiri, S; Rajaobelina, L; Duff, F; Boivin, C (2016). "International Journal of Market Research". Experiential motivations of socially responsible consumption.

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  • Michael Dunn; Scott Davis (2004-12-01). "Creating the brand-driven business: it's the CEO who must lead the way". Handbook of Business Strategy. 5 (1): 243–248. doi:10.1108/10775730410494143. ISSN 1077-5730.