Touchpoint (English Wikipedia)

Spengler, Christoph (3 September 2013). "How to maximise the total audience in your marketing mix" (PDF). Marketing & Kommunikation: 1–2. Archived from the original (PDF) on 2 April 2015. Retrieved 20 March 2015.

aut.ac.nz

autonline.aut.ac.nz

Bailey, P. (2015). Marketing to the senses: A multisensory strategy to align the brand touchpoints. Retrieved December 8, 2015 from WARC: www.warc.com^{[permanent dead link‍]}

books.google.com

Lusch, Robert F.; Vargo, Stephen L. (2014-12-18). The Service-dominant Logic of Marketing: Dialog, Debate, and Directions. Routledge. ISBN 978-1-317-45464-9.

conversionxl.com

Schenker, M. (2013). How to Use Cialdini's 6 Principles of Persuasion to Boost Conversions. Retrieved from CXL: https://conversionxl.com/how-to-use-cialdinis-6-principles-of-persuasion-to-boost-conversions/

doi.org

Mourali, M.; Laroche, M.; Pons, F. (2005). "Antecedents of consumer relative preference for interpersonal information sources in pre-purchase search". Journal of Consumer Behaviour. 4 (5): 307–318. doi:10.1002/cb.16.
Baxendale, S.; Macdonald, E. K.; Wilson, H. N. (2015). "The impact of different touchpoints on brand consideration". Journal of Retailing. 91 (2): 235–253. doi:10.1016/j.jretai.2014.12.008.
Stein, A.; Ramaseshan, B. (2016). "Towards the identification of customer experience touch point elements". Journal of Retailing and Consumer Services. 30: 8–19. doi:10.1016/j.jretconser.2015.12.001. hdl:20.500.11937/26312.
Michael Dunn; Scott Davis (2004-12-01). "Creating the brand-driven business: it's the CEO who must lead the way". Handbook of Business Strategy. 5 (1): 243–248. doi:10.1108/10775730410494143. ISSN 1077-5730.
Baxendale, S.; Macdonald, E. K.; Wilson, H. N. (2015). "The impact of different touchpoints on brand consideration". Journal of Retailing. 91 (2): 235–245. doi:10.1016/j.jretai.2014.12.008.
Jenkinson, A (2007). "Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising". Journal of Database Marketing & Customer Strategy Management. 14 (3): 164–170. doi:10.1057/palgrave.dbm.3250054. S2CID 167801593.
Bhattacherjee, A (2001). "An empirical analysis of the antecedents of electronic commerce service continuance". Decision Support Systems. 32 (2): 201–214. doi:10.1016/s0167-9236(01)00111-7.

handle.net

hdl.handle.net

Stein, A.; Ramaseshan, B. (2016). "Towards the identification of customer experience touch point elements". Journal of Retailing and Consumer Services. 30: 8–19. doi:10.1016/j.jretconser.2015.12.001. hdl:20.500.11937/26312.

marketingland.com

Marvin, G. (2013, March 18). Microsoft Study: Multi-Screen Behaviour And What It Means for Marketers. Retrieved from Marketing Land: https://marketingland.com/microsoft-study-multi-screen-behavior-and-what-it-means-for-marketer-36456

mckinsey.com

Court, D., Elzinga, D., Jorgen Vetvik, O., & Mulder, S. (2009, June). The consumer decision journey. Retrieved from McKinsey&Company: https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/the-consumer-decision-journey

proquest.com

Frampton, Paul (June 2015). "ABI/INFORM Complete". Campaign. Teddington. p. 25. ProQuest 1690756594.
Tranchina, Joey (June 2015). "Five Steps to Great Digital Customer Experiences". INSEAD Articles. ProQuest 1693336717.
"Coca-Cola Campaign Wins Connection Strategy Prize" (Press release). PR Newswire. November 2015. ProQuest 1729538992.

semanticscholar.org

api.semanticscholar.org

Jenkinson, A (2007). "Evolutionary implications for touchpoint planning as a result of neuroscience: A practical fusion of database marketing and advertising". Journal of Database Marketing & Customer Strategy Management. 14 (3): 164–170. doi:10.1057/palgrave.dbm.3250054. S2CID 167801593.

surveymonkey.com

SurveyMonkey. (2016). How to Identify Your Customer Touchpoints. Retrieved from SurveyMonkey: https://www.surveymonkey.com/mp/identify-customer-touchpoints/

unalike.ca

https://www.unalike.ca/post/understanding-the-consumer-decision-making-process-marketing-blueprint-for-small-business Unalike Marketing - 2025 "Understanding the Consumer Decision-Making Process: Marketing Blueprint for Small and Medium-Sized Businesses"

warc.com

Pessin, I; Weaver, K (October 2014). "Data2Decisions". Paid, Owned, Earned: Measuring POE complexity.
Noble, T (March 2016). "NeuroStrata". Neuroscience: Experiential measurement and touchpoint optimisation.
Bailey, P (April 2015). "MMR Research Worldwide". Marketing to the senses: A multisensory strategy to align the brand touchpoints.
Shobeiri, S; Rajaobelina, L; Duff, F; Boivin, C (2016). "International Journal of Market Research". Experiential motivations of socially responsible consumption.

web.archive.org

Spengler, Christoph (3 September 2013). "How to maximise the total audience in your marketing mix" (PDF). Marketing & Kommunikation: 1–2. Archived from the original (PDF) on 2 April 2015. Retrieved 20 March 2015.

worldcat.org

search.worldcat.org

Michael Dunn; Scott Davis (2004-12-01). "Creating the brand-driven business: it's the CEO who must lead the way". Handbook of Business Strategy. 5 (1): 243–248. doi:10.1108/10775730410494143. ISSN 1077-5730.