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psu.edu
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Standifird, Stephen S. (June 2001). "Reputation and e-commerce: eBay auctions and the asymmetrical impact of positive and negative ratings". Journal of Management. 27 (3): 279–295. doi:10.1177/014920630102700304. S2CID220580711.
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May, Amy; Tenzek, Kelly E. (January 2011). "Seeking Mrs. Right: Uncertainty Reduction in Online Surrogacy Ads". Qualitative Research Reports in Communication. 12 (1): 27–33. doi:10.1080/17459435.2011.601522. S2CID145210163.
Maguire, Katheryn C. (16 November 2007). "'Will It Ever End?': A (Re)examination of Uncertainty in College Student Long-Distance Dating Relationships". Communication Quarterly. 55 (4): 415–432. doi:10.1080/01463370701658002. S2CID144395145.
Kramer, Michael W. (November 1999). "Motivation to Reduce Uncertainty: A Reconceptualization of Uncertainty Reduction Theory". Management Communication Quarterly. 13 (2): 305–316. doi:10.1177/0893318999132007. S2CID144231201.
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