Analysis of information sources in references of the Wikipedia article "Willard Scott" in English language version.
Scott came up with the name Ronald McDonald, and a star was born. Two years later, the McDonald's Corporation introduced Ronald McDonald to the rest of the United States through a major ad campaign. But Willard Scott no longer played the part. He was deemed too overweight; McDonald's wanted someone thinner to sell its burgers, shakes, and fries.
Scott signs copies of his new book 'The Older the Fiddle the Better the Tune'