Analysis of information sources in references of the Wikipedia article "World Heavyweight Championship (WWE, 2002–2013)" in English language version.
After the July 22nd edition of Raw, Lesnar defected to Stephanie McMahon's Smackdown brand. A month later, at SummerSlam 2002, Brock Lesnar defeated The Rock to become the Undisputed WWE Champion, but while the previous title-holders had moved between Raw and Smackdown, Lesnar decided to remain exclusively on Smackdown, forcing Eric Bischoff's Raw brand to create its own World Heavyweight Championship.
The entire WWE roster was broken up into two separate camps, with some rivalry (especially between future General Managers Eric Bischoff and Stephanie McMahon) occurring.
After the July 22nd edition of Raw, Lesnar defected to Stephanie McMahon's Smackdown brand. A month later, at SummerSlam 2002, Brock Lesnar defeated The Rock to become the Undisputed WWE Champion, but while the previous title-holders had moved between Raw and Smackdown, Lesnar decided to remain exclusively on Smackdown, forcing Eric Bischoff's Raw brand to create its own World Heavyweight Championship.
The entire WWE roster was broken up into two separate camps, with some rivalry (especially between future General Managers Eric Bischoff and Stephanie McMahon) occurring.