Lomax, Wendy; Mador, Martha; Fitzhenry, Angelo (2002). Corporate rebranding: learning from experience. Kingston Business School Occasional Paper No. 48. Kingston upon Thames, U.K.: Kingston Business School, Kingston University. p. 3. ISBN1872058280. Consultado el 5 de enero de 2017. «Most companies had re-branded in response to external factors. Two over-arching drivers emerged: corporate structural change, and concern over external perceptions of the organisation and its activities.»
