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Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN0022-2429. JSTOR1252054.
Brand Equity. «ثبت برند». دریافتشده در ۲۰۲۵-۰۱-۱۴.
jstor.org
Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN0022-2429. JSTOR1252054.
Keller, Kevin Lane (1993). "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity". Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. ISSN0022-2429. JSTOR1252054.