Tuominen, P. (2011). Brand Tribalism - A Netnographic Exploration of Virtual Communities. UH Business School Working Papers, http://hdl.handle.net/2299/7611
Tuominen, P. (2011) 'The Influence of TripAdvisor Consumer-Generated Travel Reviews on Hotel Performance' UH Business School Working Paper, http://hdl.handle.net/2299/7612