McNichol, Tom. "The Wales Rules for Web 2.0", Business 2.0, 2007-07-02. Luettu 2008-02-19. “I find the term 'crowdsourcing' incredibly irritating," Wales says. "Any company that thinks it's going to build a site by outsourcing all the work to its users not only disrespects the users but completely misunderstands what it should be doing. Your job is to provide a structure for your users to collaborate, and that takes a lot of work.”