(en) A. Kumar, Marketing Management, Vikas Publishing House Pvt Ltd, , 887 p. (lire en ligne), p. 684
(en) Ulrike Rohn, Cultural Barriers to the Success of Foreign Media Content : Western Media in China, India, and Japan, Peter Lang, , 427 p. (lire en ligne), p. 278-279
qz.com
(en) « Reliance is telling CNN IBN journalists how to cover the Aam Aadmi Party », Quartz India, (lire en ligne)