Alexander P. Schouten, Loes Janssen et Maegan Verspaget, « Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit », dans International Journal of Advertising, vol. 39, , 258–281 p. (ISSN0265-0487, DOI10.1080/02650487.2019.1634898, S2CID198608820, lire en ligne)
Alexander P. Schouten, Loes Janssen et Maegan Verspaget, « Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit », dans International Journal of Advertising, vol. 39, , 258–281 p. (ISSN0265-0487, DOI10.1080/02650487.2019.1634898, S2CID198608820, lire en ligne)
semanticscholar.org
api.semanticscholar.org
Alexander P. Schouten, Loes Janssen et Maegan Verspaget, « Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit », dans International Journal of Advertising, vol. 39, , 258–281 p. (ISSN0265-0487, DOI10.1080/02650487.2019.1634898, S2CID198608820, lire en ligne)
tandfonline.com
Alexander P. Schouten, Loes Janssen et Maegan Verspaget, « Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit », dans International Journal of Advertising, vol. 39, , 258–281 p. (ISSN0265-0487, DOI10.1080/02650487.2019.1634898, S2CID198608820, lire en ligne)