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(en) Keith Wilcox, Beth Vallen, Lauren Block et Gavan J. Fitzsimons, « Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision », Journal of Consumer Research, vol. 36, no 3, , p. 380–393 (ISSN0093-5301, DOI10.1086/599219, lire en ligne, consulté le )
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(en) Keith Wilcox, Beth Vallen, Lauren Block et Gavan J. Fitzsimons, « Vicarious Goal Fulfillment: When the Mere Presence of a Healthy Option Leads to an Ironically Indulgent Decision », Journal of Consumer Research, vol. 36, no 3, , p. 380–393 (ISSN0093-5301, DOI10.1086/599219, lire en ligne, consulté le )