Impression (média en ligne) (French Wikipedia)

Analysis of information sources in references of the Wikipedia article "Impression (média en ligne)" in French language version.

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iab.net

(en) « Interactive Audience Measurement and Advertising Campaign Reporting and Audit Guidelines », Interactive Advertising Bureau (IAB) (consulté le 2 novembre 2014) : « Page Impressions are defined as measurement of responses from a web server to a page request from the user browser, which is filtered to remove robotic activity and error codes prior to reporting, and is recorded at a point as close as possible to opportunity to see the page by the user. »