(en-US) Marylin Bender, «At General Foods, Did Success Breed Failure?; Hamburger Chain, Other Errors Lost Millions», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-GB) Adrian Horton, «Punchy and the Kool-Aid man: study shows how big tobacco marketed kids' drinks», The Guardian, (ISSN0261-3077, lire en ligne, consulté le )
(en-US) Philip H. Dougheryty, «Advertising; An All-Out Effort for Kool-Aid», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) John T. Edge, «A Sweet So Sour: Kool-Aid Dills», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) Richard W. Stevenson, «A Muscular New Consumer Giant», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) Marylin Bender, «At General Foods, Did Success Breed Failure?; Hamburger Chain, Other Errors Lost Millions», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) Philip H. Dougheryty, «Advertising; An All-Out Effort for Kool-Aid», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) John T. Edge, «A Sweet So Sour: Kool-Aid Dills», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-US) Richard W. Stevenson, «A Muscular New Consumer Giant», The New York Times, (ISSN0362-4331, lire en ligne, consulté le )
(en-GB) Adrian Horton, «Punchy and the Kool-Aid man: study shows how big tobacco marketed kids' drinks», The Guardian, (ISSN0261-3077, lire en ligne, consulté le )