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(en) Timothy Keiningham, Bruce Cooil, Tor Andreassen et Lerzan Aksoy, A Longitudinal Examination of Net Promoter and Firm Revenue Growth App, vol. 71, (DOI10.1509/jmkg.71.3.39, S2CID54726616, lire en ligne), p. 39-51
pdfs.semanticscholar.org
(en) Timothy Keiningham, Bruce Cooil, Tor Andreassen et Lerzan Aksoy, A Longitudinal Examination of Net Promoter and Firm Revenue Growth App, vol. 71, (DOI10.1509/jmkg.71.3.39, S2CID54726616, lire en ligne), p. 39-51