מותג מטרייה (Hebrew Wikipedia)

Fry, J.N (1967). "Family branding and consumer brand choice". Journal of Marketing Research. 1 (Pre–1986): 237–247. doi:10.2307/3149455. JSTOR 3149455.
Park, C. Whan; Milberg, Sandra; Lawson, Robert (1991-09-01). "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency". Journal of Consumer Research. 18 (2): 185–193. doi:10.1086/209251. JSTOR 2489554.
Nickerson, Raymond S. (18 בדצמבר 1997). "Confirmation Bias: A Ubiquitous Phenomenon in Many Guises" (PDF). Review of General Psychology. 2 (2): 175–220. doi:10.1037/1089-2680.2.2.175. S2CID 8508954. נבדק ב-26 באוקטובר 2015. {{cite journal}}: (עזרה)
Lane, Vicki; Jacobson, Robert (1995-01-01). "Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity". Journal of Marketing. 59 (1): 63–77. doi:10.2307/1252015. JSTOR 1252015.
Loken, Barbara; John, Deborah Roedder (1993-07-01). "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?". Journal of Marketing. 57 (3): 71–84. doi:10.2307/1251855. JSTOR 1251855.

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Joseph N. Fry, Family Branding and Consumer Brand Choice, Journal of Marketing Research 4, 1967-08, עמ' 237 doi: 10.2307/3149455
Tulin Erdem, An Empirical Analysis of Umbrella Branding, Journal of Marketing Research 35, 1998-08, עמ' 339 doi: 10.2307/3152032
Fry, J.N (1967). "Family branding and consumer brand choice". Journal of Marketing Research. 1 (Pre–1986): 237–247. doi:10.2307/3149455. JSTOR 3149455.
Park, C. Whan; Milberg, Sandra; Lawson, Robert (1991-09-01). "Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency". Journal of Consumer Research. 18 (2): 185–193. doi:10.1086/209251. JSTOR 2489554.
Lane, Vicki; Jacobson, Robert (1995-01-01). "Stock Market Reactions to Brand Extension Announcements: The Effects of Brand Attitude and Familiarity". Journal of Marketing. 59 (1): 63–77. doi:10.2307/1252015. JSTOR 1252015.
Loken, Barbara; John, Deborah Roedder (1993-07-01). "Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?". Journal of Marketing. 57 (3): 71–84. doi:10.2307/1251855. JSTOR 1251855.

Nickerson, Raymond S. (18 בדצמבר 1997). "Confirmation Bias: A Ubiquitous Phenomenon in Many Guises" (PDF). Review of General Psychology. 2 (2): 175–220. doi:10.1037/1089-2680.2.2.175. S2CID 8508954. נבדק ב-26 באוקטובר 2015. {{cite journal}}: (עזרה)

"Marriott International | Marriott brands". www.marriott.com. נבדק ב-2015-10-25.

Nickerson, Raymond S. (18 בדצמבר 1997). "Confirmation Bias: A Ubiquitous Phenomenon in Many Guises" (PDF). Review of General Psychology. 2 (2): 175–220. doi:10.1037/1089-2680.2.2.175. S2CID 8508954. נבדק ב-26 באוקטובר 2015. {{cite journal}}: (עזרה)

Miklos-Thal, Jeanine (28 במאי 2008). "Linking Reputations: The Signaling and Feedback Effects of Umbrella Branding" (PDF). peitz.vwl.uni-mannheim.de/. נבדק ב-21 באוקטובר 2015. {{cite web}}: (עזרה)