The Challenge of Effective Speaking, Rudolph F. Verderber, Deanna D. Sellnow, Kathleen S. Verderber, pp. 280, Cengage Learning, 2011, ISBN 978-0-495-91134-0, ... Ad hominem arguments praise or attack a person rather than present an argument. Celebrity endorsements in adversements are examples. This ad suggests that, if you like Jude Law, you should also like Dior cologne ...
