Դիրքավորում մարքեթինգում (Armenian Wikipedia)

Analysis of information sources in references of the Wikipedia article "Դիրքավորում մարքեթինգում" in Armenian language version.

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archive.org

Kuehlwein, JP; Schaefer, Wolfgang (2015). Rethinking Prestige Branding - Secrets of the Ueber-Brands. London: Kogan Page. էջեր 15–16, 115–116. ISBN 978-0749470036.

books.google.com

Sandra Bell (2008 թ․ մարտի 29). International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets. Springer Science & Business Media. էջ 26. ISBN 978-3-7908-2030-0.
David Ogilvy (2013 թ․ սեպտեմբերի 11). Ogilvy on Advertising. Knopf Doubleday Publishing Group. էջ PT17. ISBN 978-0-8041-7005-5.
Al Ries; Jack Trout (2001). Positioning: The Battle for Your Mind. McGraw Hill Professional. ISBN 978-0-07-137358-6.
T. Ellson Culture and Positioning as Determinants of Strategy: Personality and the Business Organization. — Palgrave Macmillan UK, 2004. — С. 260. — ISBN 978-0-230-50981-8
Stephen R. Fox The Mirror Makers: A History of American Advertising and Its Creators. — University of Illinois Press. — С. 324. — ISBN 978-0-252-06659-7

doi.org

dx.doi.org

John P.; Maggard Positioning Revisited(անգլ.) // Journal of Marketing : journal. — 1976. — Т. 40. — № 1. — С. 63—66. — doi:10.2307/1250678