Brown, Ruth E.; Jones, Valerie K.; Wang, Ming (2016 թ․ սեպտեմբերի 19). The New Advertising: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era [2 volumes]: Branding, Content, and Consumer Relationships in the Data-Driven Social Media Era (անգլերեն). ABC-CLIO. էջ 205. ISBN978-1-4408-3343-4. «This strategy of presenting editorial content that is paid for by a third party goes by many other names: sponsored content, partner content, advertorials, and branded journalism, to name a few. However, the term native advertising appears to have become the most widely used name for this practice, perhaps in part because its two words most clearly convey its inclusion criteria: first, that the format of the message in some way matches, or is "native" to, the format of nonpaid content presented by the same publisher and, second, that the content of such messages is paid advertising.»
