Waddington, Steven (2012). Brand Anarchy: Managing corporate reputation. Bloomsbury. hlm. 94. ISBN9781408157220. Waddington, quoting Quentin Langley's Brandjack News, describes brandjacking as "the ability for an individual to criticise and publicly shame a company ... [placing] the brand in a hostile relationship with the consumer."
businessweek.com
"'Brandjacking' on the Web". Arik Hesseldahl. 2007-05-01. Diarsipkan dari versi asli tanggal May 4, 2007. Diakses tanggal 2010-07-12.Parameter |url-status= yang tidak diketahui akan diabaikan (bantuan)
"'Brandjacking' on the Web". Arik Hesseldahl. 2007-05-01. Diarsipkan dari versi asli tanggal May 4, 2007. Diakses tanggal 2010-07-12.Parameter |url-status= yang tidak diketahui akan diabaikan (bantuan)