Brand activism (Italian Wikipedia)

Analysis of information sources in references of the Wikipedia article "Brand activism" in Italian language version.

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2theguardian.com

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1rollingstone.it

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accenture.com

Accenture, From me to we: The rise of the purpose-led brand, 5 dicembre 2018.

acrwebsite.org

V. E. Stoeckl, Lonely Rebel or Pioneer of the Future? Towards an Understanding of Moral Stakeholder Framing of Activist Brands (PDF), in Advances in Consumer Research, vol. 42, 2014, pp. 371-376,.

ansa.it

Redazione ANSA, Kendall Jenner e Pepsi travolte dalle critiche, ritirato lo spot, su Ansa.it, 6 aprile 2017.

archive.org

Y. Chouinard, V. Stanley, The Responsible Company: What We've Learned from Patagonia's First 40 Years, Patagonia Inc. Ventura, 2016, 2012.

comscore.com

Comscore, Beyond the Headlines. Unpacking common narratives in media and advertising,, Giugno 2019.

conecomm.com

Cone Communications, 2006 Millennial Cause Study, 2006.
Cone Communications, 2017 Cone Communications CSR Study, 2017, p. 9.

doi.org

S. Romani, S. Grappi, L. Zarantonello, R. P. Bagozzi,, The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism, in Journal of Brand Management, vol. 22, n. 8, 2008, pp. 658–672.
C. Bond, C. Seeley, https://doi.org/10.1057/9780230554429_11, in Towards an Environment Research Agenda, Palgrave Macmillan. (a cura di), Paradox in Marketing: An Inquiry into Sustainability, Ethics and Marketing. In: A. Winnett, Londra, p. 164.

edelman.com

Edelman, Edelman Trust Barometer Special Report: In Brand We Trust (PDF), 2019, p. 7.

edelman.it

Edelman,, Edelman, Edelman Trust Barometer 2020; Global & Italy Report (PDF), 2020, p. 66.

euromonitor.com

go.euromonitor.com

D. Kasriel-Alexander, Top 10 global consumer trends for 2015 International (PDF), Euromonitor International, 2016, pp. 5-8.

hubspotusercontent20.net

f.hubspotusercontent20.net

Interbrand, Breakthrough Brands 2017 (PDF), p. 48.

huffingtonpost.com.au

(EN) Emily Peck, Sure, The Audi Ad Was Sweet, But Very Few Women Actually Work There, in The Huffington Post, 7 febbraio 2017.

jecomm.it

JECoMM, Brand activism: il caso Gillette, su jecomm.it, 3 giugno 2019.

marketingweek.com

M. Ritson, Gillette's new ad will trash its sales and be the year's worst marketing move, su marketingweek.com, Marketing Week, 15 gennaio 2019.

medium.com

Ipsos, Osservatorio Civic Brands, 2020.

nytimes.com

D. Gelles, Patagonia v. Trump, in New York Times, 5 maggio 2018.

patagonia.com

eu.patagonia.com

Patagonia, su eu.patagonia.com, 25 giugno 2021.
Patagonia, wornwear, su eu.patagonia.com, 25 giugno 2021.
Patagonia, stories, su eu.patagonia.com, 26 giugno 2021.
Patagonia, films, su eu.patagonia.com, 26 giugno 2021.

patagonia.com

Patagonia, fair-trade, su patagonia.com, 25 giugno 2021.
https://www.patagonia.com/stories/record-breaking-black-friday-sales-to-benefit-the-planet/story-31140.html, su patagonia.com, 25 giugno 2021.
(EN) Don’t Buy This Jacket, Black Friday and the New York Times, su patagonia.com, 24 giugno 2021.

rollingstone.it

D. Falcini e Colin Kaepernick, Una doverosa strumentalizzazione, in Rolling Stone, 4 settembre 2018.

s3.amazonaws.com

Havas, Meaningful Brands 2019 (PDF), 2019.
Havas, Meaningful Brands 2021 (PDF), 2021.

theconversation.com

J. Vredenburg, A. Spry, J. Kemper, Woke washing: what happens when marketing communications don’t match corporate practice, in The Conversation, 5 dicembre 2018.

thedrum.com

B. Lickfett, The dawn of brand activism: Is your brand taking a stand?, in The Drum, 8 Settembre 2015.

theguardian.com

A. Mahdawi, Woke-washing brands cash in on social justice. It’s lazy and hypocritical, in The Guardian, 10 agosto 2018.
N. Iqbal, Woke washing? How brands like Gillette turn profits by creating a conscience, in The Guardian, 19 gennaio 2019.

unilever.com

Unilever, Unilever CEO warns advertisers that ‘woke-washing’ threatens industry credibility, press release, 19/06/2019, su unilever.com.