Brand activism (Italian Wikipedia)

S. Romani, S. Grappi, L. Zarantonello, R. P. Bagozzi,, The revenge of the consumer! How brand moral violations lead to consumer anti-brand activism, in Journal of Brand Management, vol. 22, n. 8, 2008, pp. 658-672.
C. Bond, C. Seeley, https://doi.org/10.1057/9780230554429_11, in Towards an Environment Research Agenda, Palgrave Macmillan. (a cura di), Paradox in Marketing: An Inquiry into Sustainability, Ethics and Marketing. In: A. Winnett, Londra, p. 164.

edelman.com (Global: low place; Italian: low place)

Edelman, Edelman Trust Barometer Special Report: In Brand We Trust (PDF), 2019, p. 7.

edelman.it (Global: low place; Italian: low place)

Edelman,, Edelman, Edelman Trust Barometer 2020; Global & Italy Report (PDF), 2020, p. 66.

euromonitor.com (Global: 8,805^th place; Italian: 5,500^th place)

go.euromonitor.com

D. Kasriel-Alexander, Top 10 global consumer trends for 2015 International (PDF), Euromonitor International, 2016, pp. 5-8.

hubspotusercontent20.net (Global: low place; Italian: low place)

f.hubspotusercontent20.net

Interbrand, Breakthrough Brands 2017 (PDF), p. 48.

huffingtonpost.com.au (Global: 8,039^th place; Italian: low place)

(EN) Emily Peck, Sure, The Audi Ad Was Sweet, But Very Few Women Actually Work There, in The Huffington Post, 7 febbraio 2017.

jecomm.it (Global: low place; Italian: low place)

JECoMM, Brand activism: il caso Gillette, su jecomm.it, 3 giugno 2019.

marketingweek.com (Global: low place; Italian: low place)

M. Ritson, Gillette's new ad will trash its sales and be the year's worst marketing move, su marketingweek.com, Marketing Week, 15 gennaio 2019.

medium.com (Global: 551^st place; Italian: 729^th place)

Ipsos, Osservatorio Civic Brands, 2020.

nytimes.com (Global: 7^th place; Italian: 19^th place)

D. Gelles, Patagonia v. Trump, in New York Times, 5 maggio 2018.

patagonia.com (Global: low place; Italian: low place)

eu.patagonia.com

Patagonia, su eu.patagonia.com, 25 giugno 2021.
Patagonia, wornwear, su eu.patagonia.com, 25 giugno 2021.
Patagonia, stories, su eu.patagonia.com, 26 giugno 2021.
Patagonia, films, su eu.patagonia.com, 26 giugno 2021.

patagonia.com

Patagonia, fair-trade, su patagonia.com, 25 giugno 2021.
https://www.patagonia.com/stories/record-breaking-black-friday-sales-to-benefit-the-planet/story-31140.html, su patagonia.com, 25 giugno 2021.
(EN) Don’t Buy This Jacket, Black Friday and the New York Times, su patagonia.com, 24 giugno 2021.

rollingstone.it (Global: 3,082^nd place; Italian: 117^th place)

D. Falcini e Colin Kaepernick, Una doverosa strumentalizzazione, in Rolling Stone, 4 settembre 2018.

s3.amazonaws.com (Global: 1,540^th place; Italian: 8,288^th place)

Havas, Meaningful Brands 2019 (PDF), 2019.
Havas, Meaningful Brands 2021 (PDF), 2021.

theconversation.com (Global: 928^th place; Italian: 1,543^rd place)

J. Vredenburg, A. Spry, J. Kemper, Woke washing: what happens when marketing communications don’t match corporate practice, in The Conversation, 5 dicembre 2018.

thedrum.com (Global: 5,929^th place; Italian: low place)

B. Lickfett, The dawn of brand activism: Is your brand taking a stand?, in The Drum, 8 Settembre 2015.

theguardian.com (Global: 12^th place; Italian: 32^nd place)

A. Mahdawi, Woke-washing brands cash in on social justice. It’s lazy and hypocritical, in The Guardian, 10 agosto 2018.
N. Iqbal, Woke washing? How brands like Gillette turn profits by creating a conscience, in The Guardian, 19 gennaio 2019.

unilever.com (Global: low place; Italian: low place)

Unilever, Unilever CEO warns advertisers that ‘woke-washing’ threatens industry credibility, press release, 19/06/2019, su unilever.com.

web.archive.org (Global: 1^st place; Italian: 1^st place)

V. E. Stoeckl, Lonely Rebel or Pioneer of the Future? Towards an Understanding of Moral Stakeholder Framing of Activist Brands (PDF), in Advances in Consumer Research, vol. 42, 2014, pp. 371-376,. URL consultato il 29 giugno 2021 (archiviato dall'url originale il 19 settembre 2021).
Cone Communications, 2006 Millennial Cause Study, 2006. URL consultato il 29 giugno 2021 (archiviato dall'url originale il 9 luglio 2021).
Cone Communications, 2017 Cone Communications CSR Study, 2017, p. 9. URL consultato il 29 giugno 2021 (archiviato dall'url originale il 3 luglio 2021).

Brand activism (Italian Wikipedia)

accenture.com (Global: low place; Italian: low place)

ansa.it (Global: 493rd place; Italian: 15th place)

archive.org (Global: 6th place; Italian: 8th place)

comscore.com (Global: low place; Italian: low place)

doi.org (Global: 2nd place; Italian: 7th place)

edelman.com (Global: low place; Italian: low place)

edelman.it (Global: low place; Italian: low place)

euromonitor.com (Global: 8,805th place; Italian: 5,500th place)

go.euromonitor.com

hubspotusercontent20.net (Global: low place; Italian: low place)

f.hubspotusercontent20.net

huffingtonpost.com.au (Global: 8,039th place; Italian: low place)

jecomm.it (Global: low place; Italian: low place)

marketingweek.com (Global: low place; Italian: low place)

medium.com (Global: 551st place; Italian: 729th place)

nytimes.com (Global: 7th place; Italian: 19th place)

patagonia.com (Global: low place; Italian: low place)

eu.patagonia.com

patagonia.com

rollingstone.it (Global: 3,082nd place; Italian: 117th place)

s3.amazonaws.com (Global: 1,540th place; Italian: 8,288th place)

theconversation.com (Global: 928th place; Italian: 1,543rd place)

thedrum.com (Global: 5,929th place; Italian: low place)

theguardian.com (Global: 12th place; Italian: 32nd place)

unilever.com (Global: low place; Italian: low place)

web.archive.org (Global: 1st place; Italian: 1st place)

ansa.it (Global: 493^rd place; Italian: 15^th place)

archive.org (Global: 6^th place; Italian: 8^th place)

doi.org (Global: 2^nd place; Italian: 7^th place)

euromonitor.com (Global: 8,805^th place; Italian: 5,500^th place)

huffingtonpost.com.au (Global: 8,039^th place; Italian: low place)

medium.com (Global: 551^st place; Italian: 729^th place)

nytimes.com (Global: 7^th place; Italian: 19^th place)

rollingstone.it (Global: 3,082^nd place; Italian: 117^th place)

s3.amazonaws.com (Global: 1,540^th place; Italian: 8,288^th place)

theconversation.com (Global: 928^th place; Italian: 1,543^rd place)

thedrum.com (Global: 5,929^th place; Italian: low place)

theguardian.com (Global: 12^th place; Italian: 32^nd place)

web.archive.org (Global: 1^st place; Italian: 1^st place)