Lee N, Broderick AJ & Chamberlain L, What is "neuromarketing"? A discussion and agenda for future research., in International Journal of Psychophysiology, vol.63, n.2, February 2007, pp.199-204, DOI:10.1016/j.ijpsycho.2006.03.007, PMID16769143.
Stephen Genco, Andrew Pohlmann e Peter Steidl, Neuromarketing For Dummies, in Journal of Consumer Marketing, vol.31, n.4, 3 giugno 2014, pp.330-331, DOI:10.1108/jcm-12-2013-0811, ISSN0736-3761(WC· ACNP).
Lee N, Broderick AJ & Chamberlain L, What is "neuromarketing"? A discussion and agenda for future research., in International Journal of Psychophysiology, vol.63, n.2, February 2007, pp.199-204, DOI:10.1016/j.ijpsycho.2006.03.007, PMID16769143.
Stephen Genco, Andrew Pohlmann e Peter Steidl, Neuromarketing For Dummies, in Journal of Consumer Marketing, vol.31, n.4, 3 giugno 2014, pp.330-331, DOI:10.1108/jcm-12-2013-0811, ISSN0736-3761(WC· ACNP).
Stephen Genco, Andrew Pohlmann e Peter Steidl, Neuromarketing For Dummies, in Journal of Consumer Marketing, vol.31, n.4, 3 giugno 2014, pp.330-331, DOI:10.1108/jcm-12-2013-0811, ISSN0736-3761(WC· ACNP).