(EN) Tamara Palmer, How the 'Billie Jean' Video Changed MTV, in The Root, 10 marzo 2013.
«Michael Jackson helped save the network from being shut down. MTV executives had expected to lose $10 million before they showed a profit. The network quickly lost $50 million, and its parent company was prepared to shut down MTV and call it quits. Jackson's three Thriller videos came out in 1983. In the first three months of 1984, MTV had their first quarterly profit. Ironically, MTV was rescued from failure by a musician who didn't fit the channel's original 'rock 'n' roll-only' format.»
