Roll, Martin. “Singapore Airlines - An Excellent Asian Brand”. All about branding. 2007年11月21日閲覧。 “Think about one of the strongest brands from Asia, and chances are that Singapore Airlines and its long-serving, almost iconic Singapore Girl easily come to mind.”
Richardson, Michael (1993年6月8日). “The Singapore Girl”. International Herald Tribune. 2007年9月13日時点のオリジナルよりアーカイブ。2007年11月21日閲覧。 “"Just how many more Singapore Airlines stewardesses must be molested in flight before the airline reduces the free flow of alcoholic drinks to passengers?" thundered Tan Sai Siong in a recent column for the Straits Times, Singapore's main English-language newspaper.
TAN was writing after a German metalworker was fined 2,000 Singapore dollars for hugging a Singapore Airlines stewardess during a flight from Frankfurt to Singapore. A Japanese farmer was docked a similar amount for molesting a stewardess during a flight from Nagoya to Singapore.
At about the same time, a Sri Lankan was fined 1,000 Singapore dollars for punching a Singapore Airlines steward who told him to stop staring at a female colleague in the cabin crew and return to his seat.
In a letter to the Straits Times, a Singaporean reader, Chan Kwee Sung, said it was not "alcohol that spurs the libido of the male passenger, but the image of the Singapore Girl that has so long been the hard sell of SIA all over the world."”
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“Cabin Crew Appointments”. Singapore Airlines (UK Content) Job Adverts (2007年11月5日). 2007年11月21日閲覧。 “If you are warm, hospitable with a winning approach to customer service, we welcome you to join our elite team of Singaporean/ Malaysian Flight Stewardesses/ Stewards. (Residing in Singapore) Click here for more details. Flight Stewardesses (Singapore Permanent Residents) Click here for more details Indonesian Flight Stewardesses. Click here for more details. Malaysian Flight Stewardesses/ Stewards. Click here for more details.
Indian Flight Stewardesses. Click here for more details. Chinese Flight Stewardesses. Click here for more details
Hong Kong Flight Stewardesses/ Stewards. Click here for more details”
Lee, Julian (2007年9月6日). “Epitome of the modern woman keeps starring role”. The Sydney Morning Herald. 2007年11月21日閲覧。 “Singapore Airlines stewardesses dressed in sarong kebaya uniform pose at Changi International Airport in Singapore. Singapore Airlines have said the iconic Singapore Girl, a symbol of the carrier's renowned in-flight service standards, will remain. Dale Woodhouse, Singapore Airlines' manager of passenger marketing, said that she would still be "front and centre of the campaign", which began last week in the lead-up to the inaugural flight on October 26.
"As usual she will be a central part of the branding and the image of Singapore Airlines," Mr Woodhouse confirmed after reports earlier this year had her permanently grounded for being too old fashioned and sexist.
When asked if she had been updated, Mr Woodhouse replied: "What's there to update? She's eternal, she's the epitome of the modern image [of a woman] and the traditional style of Singapore Airlines. Why would you want to get rid of that?"”
Richardson, Michael (1993年6月8日). “The Singapore Girl”. International Herald Tribune. 2007年9月13日時点のオリジナルよりアーカイブ。2007年11月21日閲覧。 “"Just how many more Singapore Airlines stewardesses must be molested in flight before the airline reduces the free flow of alcoholic drinks to passengers?" thundered Tan Sai Siong in a recent column for the Straits Times, Singapore's main English-language newspaper.
TAN was writing after a German metalworker was fined 2,000 Singapore dollars for hugging a Singapore Airlines stewardess during a flight from Frankfurt to Singapore. A Japanese farmer was docked a similar amount for molesting a stewardess during a flight from Nagoya to Singapore.
At about the same time, a Sri Lankan was fined 1,000 Singapore dollars for punching a Singapore Airlines steward who told him to stop staring at a female colleague in the cabin crew and return to his seat.
In a letter to the Straits Times, a Singaporean reader, Chan Kwee Sung, said it was not "alcohol that spurs the libido of the male passenger, but the image of the Singapore Girl that has so long been the hard sell of SIA all over the world."”
