MINIVAC 601 Computer History Museum, "Description: This item comprises two pieces: A: Main unit B: Bag of jumper cables Produced by SDC Corporation, Watertown, MA. Operates from 110VAC. Object consists of: minivac, original cardboard box, 3 bags of jumper cables, 6 electrolitic〔ママ〕 capacitors..."
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Price and Perceived Value Chapter 3, Page 11, Marketing That Works: How Entrepreneurial Marketing Can Add Sustainable Value to Any Sized Company, By Leonard M. Lodish; Howard L. Morgan; Shellye Archambeau, ISBN 978-0-13-239075-0, "...the entrepreneur's line was the ...MINIVAC 601...no one in the third segment, the corporate sector, bought the product...the corporate types was: "Oh, that—it's just a toy!" The entrepreneur was creative and he listened carefully. He also understood marketing. His next product was the same basic kit—with the switches upgraded to higher tolerances and the machine color changed from blue and red to gunmetal gray. The name was changed to the MINIVAC 6010 and he increased the price from $79.95 to $479. The MINIVAC 6010 sold very well to the corporate segment at $479..."