Frampton, Ben (14 September 2015). “Clickbait - the changing face of online journalism”. BBC. https://www.bbc.com/news/uk-wales-3421369312 June 2018閲覧. "Headline writing has long been considered a skill but, in the digital age, a new word has become synonymous with online journalism - clickbait. Put simply, it is a headline which tempts the reader to click on the link to the story. But the name is used pejoratively to describe headlines which are sensationalised, turn out to be adverts or are simply misleading."
