スポーツマーケティング (Japanese Wikipedia)

Analysis of information sources in references of the Wikipedia article "スポーツマーケティング" in Japanese language version.

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  • Shank, Matthew D.; Lyberger, Mark R. (2014-12-09). Sports Marketing: A Strategic Perspective (5 ed.). London: Routledge. doi:10.4324/9781315794082. ISBN 978-1-315-79408-2. https://www.taylorfrancis.com/books/mono/10.4324/9781315794082/sports-marketing-matthew-shank-mark-lyberger 
  • Dwyer, B., Mudrick, M., Greenhalgh, G. P., LeCrom, C. W., & Drayer, J. (2015). “The tie that blinds? Developing and validating a scale to measure emotional attachment to a sport team”. Sport Management Review 18 (4): 570–582. doi:10.1016/j.smr.2015.01.001. 
  • Funk, D. C., & James, J. (2001). “The psychological continuum model: A conceptual framework for understanding an individual's psychological connection to sport”. Sport Management Review 4 (2): 119–150. doi:10.1016/s1441-3523(01)70072-1. 
  • Dwyer, B., Greenhalgh, G. P., & LeCrom, C. W. (2015). “Exploring Fan Behavior: Developing a Scale to Measure Sport eFANgelism”. Journal of Sport Management 2 (9): 642–656. doi:10.1123/JSM.2014-0201. 
  • Wann, D. L. (2006). “Understanding the positive social psychological benefits of sport team identification: The team identification-social psychological health model”. Group Dynamics: Theory, Research, and Practice 10 (4): 272–296. doi:10.1037/1089-2699.10.4.272. 
  • Simmons, J. M., Greenwell, T. C., Thorn, D. F., Hambrick, M. E., & Greenhalgh, G. (2013). “Consumption of niche sports: Understanding which product attributes predict consumption across different levels of team identification”. International Journal of Sport Management and Marketing 13 (3–4): 239–256. doi:10.1504/ijsmm.2013.059723. 
  • Greenwell, T. C., Greenhalgh, G., & Stover, N. (2013). “Understanding Spectator Expectations: An analysis of niche sports”. International Journal of Sport Management and Marketing 13 (3–4): 144. doi:10.1504/IJSMM.2013.059720. 
  • Greenhalgh, G. P., & Greenwell, T. C. (2013). “Professional niche sports sponsorship: An investigation of sponsorship selection criteria”. International Journal of Sports Marketing and Sponsorship 14 (2): 2–19. doi:10.1108/ijsms-14-02-2013-b002. 
  • Simmons, J. M., Greenwell, T. C., Thorn, D. F., Hambrick, M. E., & Greenhalgh, G. (2013). “Consumption of niche sports: Understanding which product attributes predict consumption across different levels of team identification”. International Journal of Sport Management and Marketing 13 (3–4): 239–256. doi:10.1504/ijsmm.2013.059723. 
  • S. Mason, D. (1999). “What is the sports product and who buys it? The marketing of professional sports leagues”. European Journal of Marketing 33 (3–4): 402–419. doi:10.1108/03090569910253251. 
  • Perrault, Evan K. (2016-09-01). “Attitudes and Motivations of Students Toward Athletic-Event Attendance at a Midsize Division III University: Recommendations for Communicators”. International Journal of Sport Communication 9 (3): 321–339. doi:10.1123/ijsc.2016-0011. ISSN 1936-3915. 
  • Sheth, Jagdish N. (December 2002). “The future of relationship marketing”. Journal of Services Marketing 16 (7): 590–592. doi:10.1108/08876040210447324. 
  • Yu, K; Trail, G (2011). “A conceptual framework for understanding relationships between sport consumers and sport organizations: A relationship quality approach”. Journal of Sport Management 25 (1): 57–69. doi:10.1123/jsm.25.1.57. 
  • Abeza, G; O'Reilly, N; Reid, I (2013). “Relationship Marketing and Social Media in Sport'”. International Journal of Sport Communication 6 (2): 120–142. doi:10.1123/ijsc.6.2.120. 
  • Drury, Glen (4 January 2008). “Opinion piece: Social media: Should marketers engage and how can it be done effectively?”. Journal of Direct, Data and Digital Marketing Practice 9 (3): 274–277. doi:10.1057/palgrave.dddmp.4350096. 
  • Mangold, C; Faulds, D (2009). “Social media: The new hybrid element of the promotion mix”. Business Horizons 52 (4): 357–365. doi:10.1016/j.bushor.2009.03.002. 
  • Williams, J; Chinn, S.J. (2010). “Meeting relationship-marketing goals through social media: A conceptual model for sport marketers”. International Journal of Sport Communication 3 (4): 422–437. doi:10.1123/ijsc.3.4.422. 
  • Askool, S; Nakata, K (2011). “A conceptual model for acceptance of social CRM systems based on a scoping study”. AI & Society 26 (3): 205–220. doi:10.1007/s00146-010-0311-5. 
  • Woodcock, N; Broomfield, N; Downer, G; Starkey, M (2011). “The evolving data architecture of social customer relationship management”. Journal of Direct, Data and Digital Marketing Practice 12 (3): 249–266. doi:10.1057/dddmp.2010.45. 

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  • Shank, Matthew D.; Lyberger, Mark R. (2014-12-09). Sports Marketing: A Strategic Perspective (5 ed.). London: Routledge. doi:10.4324/9781315794082. ISBN 978-1-315-79408-2. https://www.taylorfrancis.com/books/mono/10.4324/9781315794082/sports-marketing-matthew-shank-mark-lyberger 

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