ディスプレイ広告 (Japanese Wikipedia)

Analysis of information sources in references of the Wikipedia article "ディスプレイ広告" in Japanese language version.

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doi.org

  • Hoban, P. R.; Bucklin, R. E. (2015). “Effects of Internet Display Advertising in the Purchase Funnel: Model-Based Insights from a Randomized Field Experiment”. Journal of Marketing Research 52 (3): 375-393. doi:10.1509/jmr.13.0277. 
  • Magrath, V.; McCormick, H. (2013). “Marketing design elements of mobile fashion retail apps”. Journal of Fashion Marketing and Management 17 (1): 115-134. doi:10.1108/13612021311305173. 
  • Tutaj, Karolina; Van Reijmersdal, Eva (2012). “Effects of online advertising format and persuasion knowledge on audience reactions”. Journal of Marketing Communications 18: 5-18. doi:10.1080/13527266.2011.620765. 

emarketer.com

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