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Liu, Xia; Burns, Alvin C. (2018-01-02). “Designing a Marketing Analytics Course for the Digital Age”. Marketing Education Review28 (1): 28–40. doi:10.1080/10528008.2017.1421049. ISSN1052-8008.
Kannan, P.K.; Li, Hongshuang “Alice” (2017). “Digital marketing: A framework, review and research agenda” (英語). International Journal of Research in Marketing34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006.
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Key, Thomas Martin (2017-04-03). “Domains of Digital Marketing Channels in the Sharing Economy” (英語). Journal of Marketing Channels24 (1–2): 27–38. doi:10.1080/1046669X.2017.1346977. ISSN1046-669X.
Bhat, Suhail Ahmad; Darzi, Mushtaq Ahmad (2016-05-16). “Customer relationship management: An approach to competitive advantage in the banking sector by exploring the mediational role of loyalty” (英語). International Journal of Bank Marketing34 (3): 388–410. doi:10.1108/IJBM-11-2014-0160. ISSN0265-2323.
Kannan, P.K.; Li, Hongshuang “Alice” (March 2017). “Digital marketing: A framework, review and research agenda”. International Journal of Research in Marketing34 (1): 22–45. doi:10.1016/j.ijresmar.2016.11.006. ISSN0167-8116.
Hart, Cathy; Doherty, Neil; Ellis‐Chadwick, Fiona (2000-09-01). “Retailer adoption of the Internet – Implications for retail marketing”. European Journal of Marketing34 (8): 954–974. doi:10.1108/03090560010331441. ISSN0309-0566.
Balmer, John M.T. (May 2009). Balmer, John M.T.. ed. “Corporate marketing: apocalypse, advent and epiphany” (英語). Management Decision47 (4): 544–572. doi:10.1108/00251740910959413. ISSN0025-1747.
Stubb, Carolina; Nyström, Anna-Greta; Colliander, Jonas (2019-05-07). “Influencer marketing: The impact of disclosing sponsorship compensation justification on sponsored content effectiveness” (英語). Journal of Communication Management23 (2): 109–122. doi:10.1108/JCOM-11-2018-0119. ISSN1363-254X.
Parsons, Amy L.; Lepkowska-White, Elzbieta (2018-04-03). “Social Media Marketing Management: A Conceptual Framework” (英語). Journal of Internet Commerce17 (2): 81–95. doi:10.1080/15332861.2018.1433910. ISSN1533-2861.
Schiele, Kristen; Chen, Steven (2018-03-26). “Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications”. Marketing Education Review28 (3): 150–154. doi:10.1080/10528008.2018.1448283. ISSN1052-8008.
Staton, Mark G. (2015-12-07). “Improving Student Job Placement and Assessment Through the Use of Digital Marketing Certification Programs”. Marketing Education Review26 (1): 20–24. doi:10.1080/10528008.2015.1091665. ISSN1052-8008.
Liu, Xia; Burns, Alvin C. (2018-01-02). “Designing a Marketing Analytics Course for the Digital Age”. Marketing Education Review28 (1): 28–40. doi:10.1080/10528008.2017.1421049. ISSN1052-8008.
Key, Thomas Martin (2017-04-03). “Domains of Digital Marketing Channels in the Sharing Economy” (英語). Journal of Marketing Channels24 (1–2): 27–38. doi:10.1080/1046669X.2017.1346977. ISSN1046-669X.
worldcat.org
Doyle, Charles, 1959- (2016). A dictionary of marketing. Oxford University Press. (Fourth ed.). Oxford. ISBN978-0-19-180022-1. OCLC957198795
