ブランド・エクイティ (Japanese Wikipedia)

Analysis of information sources in references of the Wikipedia article "ブランド・エクイティ" in Japanese language version.

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archive.org

Keller, Kevin Lane (2003). “Brand Synthesis: The Multidimensionality of Brand Knowledge”. Journal of Consumer Research 29 (4): 595–600. doi:10.1086/346254.
Leuthesser, L.; Kohli, C.S.; Harich, K.R. (1995). “Brand Equity: The Halo Effect Measure”. European Journal of Marketing 29 (4): 57–66. doi:10.1108/03090569510086657.
Baltas, G.; Saridakis, C. (2010). “Measuring brand equity in the car market: a hedonic price analysis”. Journal of the Operational Research Society 61 (2): 284–293. doi:10.1057/jors.2008.159.
Baltas, G.; Freeman, J. (2001). “Hedonic Price Methods and the Structure of High-Technology Industrial Markets: an empirical analysis”. Industrial Marketing Management 30: 599–607. doi:10.1016/s0019-8501(99)00125-x.
Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). “Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth”. Review of Managerial Science 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN 1863-6683.
Lassar, W.; Mittal, B.; Sharma, A. (1995). “Measuring Customer-Based Brand Equity”. Journal of Consumer Marketing 12 (4): 11–19. doi:10.1108/07363769510095270.

The International Organization for Standardization is an international standard-setting body composed of representatives from various national standards organizations. ISO 10668:2010 specifies requirements for procedures and methods of monetary brand value measurement.

Ansary, Amin; Nik Hashim, Nik M. Hazrul (October 2018). “Brand image and equity: the mediating role of brand equity drivers and moderating effects of product type and word of mouth”. Review of Managerial Science 12 (4): 969–1002. doi:10.1007/s11846-017-0235-2. ISSN 1863-6683.