Analysis of information sources in references of the Wikipedia article "던킨 도너츠" in Korean language version.
When he started the business in a single shop in Quincy, Mass., in 1948, he called it the Open Kettle. Two years later, sure a better name could sell more doughnuts and coffee, he put his executives in a room with a tape recorder and told them to brainstorm. He later credited his architect with the trademark “Dunkin’ Donuts.”
In 1955, hoping to accelerate the growth of the business, Mr. Rosenberg began selling franchises to other people, starting in Worcester.
When he started the business in a single shop in Quincy, Mass., in 1948, he called it the Open Kettle. Two years later, sure a better name could sell more doughnuts and coffee, he put his executives in a room with a tape recorder and told them to brainstorm. He later credited his architect with the trademark “Dunkin’ Donuts.”
In 1955, hoping to accelerate the growth of the business, Mr. Rosenberg began selling franchises to other people, starting in Worcester.