Analysis of information sources in references of the Wikipedia article "엑스박스" in Korean language version.
Direct X-Box, of course, was truncated to "Xbox," -- and "marketing hated the name", says Fries. "They went off and created this whole, long list of better names for the machine." In focus testing, the marketing team left the name "Xbox" on that long list simply as a control, to demonstrate to everyone why it was a horrible name for a console. "Of course, "Xbox" outscored, in focus testing, everything they came up with. They had to admit it was going to be the Xbox."
Direct X-Box, of course, was truncated to "Xbox," -- and "marketing hated the name", says Fries. "They went off and created this whole, long list of better names for the machine." In focus testing, the marketing team left the name "Xbox" on that long list simply as a control, to demonstrate to everyone why it was a horrible name for a console. "Of course, "Xbox" outscored, in focus testing, everything they came up with. They had to admit it was going to be the Xbox."