Analysis of information sources in references of the Wikipedia article "인스타카트" in Korean language version.
When that badge says 'Prices are same as in-store' (which is most of the time!), it means that the prices for that store's items on Instacart are, on average, the same as the prices that retailer regularly charges in their physical stores (more details below). For stores where the prices on Instacart represent a markup over in-store prices, we clearly display that prices 'May be higher than in-store.'
Last year, it grew from serving just a few markets to 15 cities, and this year, it plans to expand to even more.