Analysis of information sources in references of the Wikipedia article "Buku FIXI" in Malay language version.
Amir tells me that he was inspired to create Buku Fixi after attending a local book awards ceremony. According to him, nine out of ten of the Malay fiction nominees had either the words ‘rindu’ ['longing'], ‘kasih’ ['affection'] or ‘cinta’ ['love'] in their titles. “I just felt like throwing up!” Amir quips. “I thought, there’s got to be more to life than this! If I were a young person, and were to look at that selection, there was nothing there that appealed to me. And based on that, I decided to start a label.”
