Stampler, Laura (18. juli 2013). «Hooters Changed Its Logo For The First Time In 30 Years». Business Insider. Besøkt 7. april 2021. «"We wanted to give 'Hootie' a facelift along with the stores," chief marketing officer Dave Henninger told USA Today. | But don't worry, "the double entendre" — look at the owl's eyes if you need further clarification — "remains in place," Henninger assured regulars. "We wanted to keep the tongue-in-cheek wink going." (---) Hooters has also seen competition in other "breastaruants," like the aptly named Twin Peaks. (---) Hooters has publicized its intention to attract more female customers, but since the new logo has the exact same message, Hootie 2.0 might not be what brings women in the door.»
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White, Martha C. (8. mars 2013). «Hooters is chasing women — as customers». NBC News. Besøkt 1. april 2015. «Hooters has always been known for tank top-wearing "girls." Now, faced with declining sales, it's wooing women — as customers.The chain's waitresses are as buxom as ever but its sales have "flattened out," said Darren Tristano, executive vice president at research firm Technomic, Inc. Revenue peaked in 2007 at nearly $1 billion but had fallen to around $850 million last year, he estimated.»
