CNN MoneyThat explains why big recognizable brands like Cartier, Patek Philippe and Rolex rule. They can be thought of, in fact, as portable status symbols, owing to their tradition of quality workmanship.
guardian.co.uk
Guardian UK: What is it with men and their watches?It used to be so simple - rich men adorned themselves with that ultimate macho status symbol the Rolex, while the less well-to-do strapped on Timex or Casio.
hautehorlogerie.org
«Rolex story». Fondation de la Haute Horlogerie. Arkivert fra originalen 20. juli 2008. Besøkt 22. juli 2008.
nytimes.com
query.nytimes.com
New York Times Magazine...became as much a status symbol as a silver Porsche or a gold-faced Rolex watch.
Time Magazine: ChinaArkivert 9. oktober 2010 hos Wayback Machine. Most often mentioned luxury brands: In this society of sudden economic freedom, newly rich capitalists are eager to clarify their social standing, so they turn to the obvious luxury must-haves: traditional French labels and expensive watches. That explains why Chanel, Lacoste and Dior rank in the top five brands with the highest level of recognition. Chanel 42% Rolex 36%... and In a fast-growing economy, status symbols are the easiest way to demonstrate wealth and power.
Time Magazine: ChinaArkivert 9. oktober 2010 hos Wayback Machine. Most often mentioned luxury brands: In this society of sudden economic freedom, newly rich capitalists are eager to clarify their social standing, so they turn to the obvious luxury must-haves: traditional French labels and expensive watches. That explains why Chanel, Lacoste and Dior rank in the top five brands with the highest level of recognition. Chanel 42% Rolex 36%... and In a fast-growing economy, status symbols are the easiest way to demonstrate wealth and power.
