Filmquipsonline – THE BLAIR WITCH PROJECT (16.7.1999) «All this, plus a quasi-documentary about the legend which aired on Sci-Fi last weekend, created the rumor that this story was all true. Myrick and Sánchez saw the incredible potential of the Internet as a rumor mill and used it to the best effect».
filmreference.com
Film reference – THE BLAIR WITCH PROJECT PARADIGM AND ONLINE FAN DISCOURSE «For The Blair Witch Project, however, the Web became the central medium or the primary text for the film's narrative and its reception, as well as its marketing or "franchising" beginning more than a year before the film's major theatrical distribution.»
Tansemedialab – The Blair Witch Project, a transmedia reference ? (10.3.2011) «Arkivert kopi». Arkivert fra originalen 14. januar 2012. Besøkt 13. januar 2012. «The success of the “Blair Witch Project” heavily relies on the Internet site developed in parallel. The idea of this platform was to suggest that the film was the re-transcription of a real event.»
Tansemedialab – The Blair Witch Project, a transmedia reference ? (10.3.2011) «Arkivert kopi». Arkivert fra originalen 14. januar 2012. Besøkt 13. januar 2012. «The success of the “Blair Witch Project” heavily relies on the Internet site developed in parallel. The idea of this platform was to suggest that the film was the re-transcription of a real event.»
