Wartość marki (Polish Wikipedia)

Analysis of information sources in references of the Wikipedia article "Wartość marki" in Polish language version.

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1web.archive.org

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web.archive.org

Bruno Schivinski, Dariusz Dabrowski. The consumer-based brand equity inventory: scale construct and validation. „Working Paper Series A, Gdansk University of Technology, Faculty of Management and Economics”. 4 (22), s. 2–25, 2014.