Consciência de marca (Portuguese Wikipedia)

Analysis of information sources in references of the Wikipedia article "Consciência de marca" in Portuguese language version.

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businessdictionary.com

doi.org

dx.doi.org

  • Percy, Larry; Rossiter, John (1992). «A model of brand awareness and brand attitude advertising strategies». Psychology & Marketing. 9 (4): 263–274. doi:10.1002/mar.4220090402