Marketing de referência (Portuguese Wikipedia)

Analysis of information sources in references of the Wikipedia article "Marketing de referência" in Portuguese language version.

refsWebsite

Global rank Portuguese rank

8doi.org

2^nd place

4^th place

6sciencedirect.com

149^th place

155^th place

3psu.edu

207^th place

589^th place

1ama.org

low place

1forbes.com

54^th place

82^nd place

1emeraldinsight.com

low place

1worldcat.org

5^th place

ama.org

journals.ama.org

Schmitt, Philipp; Skiera, Bernd; Bulte, Christophe Van den (29 de maio de 2013). «Referral Programs and Customer Value». Journal of Marketing (em inglês). 75 (1): 46–59. doi:10.1509/jmkg.75.1.46

doi.org

dx.doi.org

Guo, Zhiling (1 de janeiro de 2012). «Optimal decision making for online referral marketing». Decision Support Systems. 52 (2): 373–383. doi:10.1016/j.dss.2011.09.004
Schmitt, Philipp; Skiera, Bernd; Bulte, Christophe Van den (29 de maio de 2013). «Referral Programs and Customer Value». Journal of Marketing (em inglês). 75 (1): 46–59. doi:10.1509/jmkg.75.1.46
Berman, Barry (1 de janeiro de 2016). «Referral marketing: Harnessing the power of your customers». Business Horizons. 59 (1): 19–28. doi:10.1016/j.bushor.2015.08.001
Christian Barrot; Jan U. Becker; Jannik Meyners (19 de julho de 2013). «Impact of service pricing on referral behaviour». European Journal of Marketing. 47 (7): 1052–1066. ISSN 0309-0566. doi:10.1108/03090561311324200
Walsh, Gianfranco; Elsner, Ralf (1 de fevereiro de 2012). «Improving referral management by quantifying market mavens' word of mouth value». European Management Journal. 30 (1): 74–81. doi:10.1016/j.emj.2011.04.002
Jin, Liyin; Huang, Yunhui (1 de março de 2014). «When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs». International Journal of Research in Marketing. 31 (1): 107–116. doi:10.1016/j.ijresmar.2013.08.005
Tuk, Mirjam A.; Verlegh, Peeter W. J.; Smidts, Ale; Wigboldus, Daniel H. J. (1 de janeiro de 2009). «Sales and sincerity: The role of relational framing in word-of-mouth marketing». Journal of Consumer Psychology. 19 (1): 38–47. doi:10.1016/j.jcps.2008.12.007
Williams, Martin; Buttle, Francis (1 de maio de 2011). «The Eight Pillars of WOM management: Lessons from a multiple case study». Australasian Marketing Journal (AMJ). 19 (2): 85–92. doi:10.1016/j.ausmj.2011.01.001

emeraldinsight.com

Christian Barrot; Jan U. Becker; Jannik Meyners (19 de julho de 2013). «Impact of service pricing on referral behaviour». European Journal of Marketing. 47 (7): 1052–1066. ISSN 0309-0566. doi:10.1108/03090561311324200

forbes.com

Knowledge@Wharton (22 de julho de 2010). «Straight Talk About Word-Of-Mouth Marketing». Forbes

psu.edu

citeseerx.ist.psu.edu

"Referral Programs and Customer Value
Page 25 of "Referral Programs and Customer Value"

faculty.ist.psu.edu

Jansen, B. J., Zhang, M, Sobel, K, and Chowdury, A (2009) Twitter Power: Tweets as Electronic Word of Mouth. Journal of the American Society for Information Sciences and Technology, 60(11), 2169–2188

sciencedirect.com

Guo, Zhiling (1 de janeiro de 2012). «Optimal decision making for online referral marketing». Decision Support Systems. 52 (2): 373–383. doi:10.1016/j.dss.2011.09.004
Berman, Barry (1 de janeiro de 2016). «Referral marketing: Harnessing the power of your customers». Business Horizons. 59 (1): 19–28. doi:10.1016/j.bushor.2015.08.001
Walsh, Gianfranco; Elsner, Ralf (1 de fevereiro de 2012). «Improving referral management by quantifying market mavens' word of mouth value». European Management Journal. 30 (1): 74–81. doi:10.1016/j.emj.2011.04.002
Jin, Liyin; Huang, Yunhui (1 de março de 2014). «When giving money does not work: The differential effects of monetary versus in-kind rewards in referral reward programs». International Journal of Research in Marketing. 31 (1): 107–116. doi:10.1016/j.ijresmar.2013.08.005
Tuk, Mirjam A.; Verlegh, Peeter W. J.; Smidts, Ale; Wigboldus, Daniel H. J. (1 de janeiro de 2009). «Sales and sincerity: The role of relational framing in word-of-mouth marketing». Journal of Consumer Psychology. 19 (1): 38–47. doi:10.1016/j.jcps.2008.12.007
Williams, Martin; Buttle, Francis (1 de maio de 2011). «The Eight Pillars of WOM management: Lessons from a multiple case study». Australasian Marketing Journal (AMJ). 19 (2): 85–92. doi:10.1016/j.ausmj.2011.01.001

worldcat.org

Christian Barrot; Jan U. Becker; Jannik Meyners (19 de julho de 2013). «Impact of service pricing on referral behaviour». European Journal of Marketing. 47 (7): 1052–1066. ISSN 0309-0566. doi:10.1108/03090561311324200