Belch, Michael A.; Belch, George E. (), „Integrated Marketing Communications”, The International Encyclopedia of Communication, John Wiley & Sons, Ltd, doi:10.1002/9781405186407.wbieci038, ISBN9781405186407
Ekin Pehlivana; Pierre Berthonb; Mine Üçok Hughesc; Jean-Paul Berthond (). „Keeping up with The Joneses: Stealth, secrets, and duplicity in marketing relationships”. Business Horizons. 58 (6): 591–598. doi:10.1016/j.bushor.2015.06.002.
Borghini, Stefania; Visconti, Luca M.; Anderson, Laurel; Sherry Jr, John F. (). „Symbiotic postures of commercial advertising and street art: Implications for creativity”. Journal of Advertising. 39 (3): 115–28. doi:10.2753/joa0091-3367390308.
Black; Neville (). „Fly-Posting: An Exploration of a 'Controversial' Medium”. Journal of Marketing Communications. 15 (4): 209–226. doi:10.1080/13527260802091022.
